Portfolio Company

Group of brands within small domestic appliances

Buyout

Supplier of thoughtfully designed appliances and solutions that enhance and simplify everyday life. Through its brands, Princess and Tristar, Smartwares offers a comprehensive range of product categories for use throughout a home, including Breakfast, Climate, Coffee, Food Preparation, Household, Modern Cooking, Personal Care, and Social Dining. As a leading player in domestic appliances, Smartwares has established sales teams and legal entities across the Netherlands, Belgium, Germany, France, Spain and Portugal, Italy, the Nordic regions and the UK. From its headquarters in Tilburg, not only the European market is served but also APAC, MENA, and Export regions. Products are available through all major European retailers.

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Portfolio Management